BHMS students in business dress seated together in a bright classroom

BA · Lucerne · 180 ECTS · Year 2/3 direct entry

Bachelor of Arts in Global Business Management

The business generalist route — international business, project management and digital media on a hospitality foundation.

3years — or 1–2 with direct entry
180ECTS · 360 UK credits
2degrees — BHMS + Robert Gordon University
3 × 6 mopaid internships, Switzerland or worldwide

At a glance

Three years. Two degrees. A paycheck in every one.

Every year has the same rhythm: a six-month academic semester in Lucerne followed by a six-month internship. Swiss hospitality placements pay a gross CHF 2'390/month.

Joining from a US college? Year 2 entry means two years to the BA; Year 3 entry means one academic semester plus one final internship. In certain cases, you may be required to complete an additional term to fulfill the module requirements.

How the credit review works

The curriculum you join

What Year 2 and Year 3 actually teach

Year 2 · Semester 3
  • Language Elective
  • Organisational Behaviour Management
  • Digital Marketing
  • Front Office Operations Management
  • Revenue Management
  • Strategic Human Resource Management
  • Hospitality Interpersonal Skills
  • Research Project

Ends in the Higher Diploma (120 credits / 60 ECTS), then a six-month internship.

Year 3 · Semester 5
  • Product and Service Innovation
  • Human Resources Management for Global Business
  • International Business Environments
  • Project Management
  • Digital Media
  • Academic Writing & Composition

Ends in the Bachelor of Arts in Global Business Management, then the final six-month internship.

Fees

The 2027 numbers, line by line

Per year (CHF)Year 1Year 2Year 3
TuitionCHF 29'800CHF 30'800CHF 31'800
Operating costsCHF 2'750CHF 2'750CHF 2'750
Living expenses (24 weeks, shared room + meals)CHF 6'150CHF 6'150CHF 6'150
Application feeCHF 1'000CHF 1'000*CHF 1'000*
TotalCHF 39'700CHF 40'700CHF 41'700

*Charged in Years 2/3 only for direct-entry students starting in that year. Operating costs include mandatory health and medical insurance, visa/B-permit and local tax, e-campus and internet access, the internship placement service, and your first airport pick-up. Fees are reviewed every year and are subject to change. Early payment (90 days before term start) earns a CHF 1'000 discount.

Questions

Global Business Management, answered

How is the Bachelor of Arts in Global Business Management structured?

Three years, 180 ECTS / 360 UK credits. Each year pairs a six-month academic semester in Lucerne with a six-month internship in Switzerland or worldwide — Year 1 ends in a Diploma, Year 2 in a Higher Diploma, Year 3 in the Bachelor of Arts.

Can I join in Year 2 or Year 3?

Yes — that is what this site is about. Students who completed the first or second year of a hospitality or culinary arts program elsewhere join Year 2 or Year 3 after an individual transcript review; verified equivalent work experience fast-tracks you into Year 2. In certain cases, you may be required to complete an additional term to fulfill the module requirements.

What degree do I receive?

Two degrees: the Bachelor of Arts in Global Business Management from BHMS and a degree from Robert Gordon University (UK) — the dual award printed on the program page.

What does it cost?

2027 all-inclusive totals: Year 2 CHF 40'700, Year 3 CHF 41'700 — tuition, shared accommodation and meals during the 24-week academic semester, Swiss health insurance, visa and permit administration, excursions and first airport pick-up. Direct-entry students pay the CHF 1'000 application fee in their entry year.

When can I start?

Next intakes for this program: November 2026, January 2027, February 2027, April 2027, May 2027, June 2027, August 2027, September 2027. Final-year (Year 3) entry runs in February, August and November only — next: 16 November 2026, 22 February 2027, 16 August 2027.

Watch

See it for yourself

Next step

Your credits got you this far. Switzerland takes you the rest of the way.

Direct entry into Year 2 or Year 3 of a BHMS Bachelor of Arts — Lucerne, Switzerland. Multiple intakes through the year.

Every BA is awarded by BHMS and Robert Gordon University, Aberdeen — and each academic semester is followed by a six-month paid internship. Swiss hospitality placements pay a gross CHF 2'390/month. How the internships work